When SOHO (Small Office/Home Office) business orders decrease and performance declines, it is important to consider measures to address the challenge and revive the business.

1. Market research and analysis

Re-evaluate target market to understand changes in customer needs and competitive trends. Conduct market research to determine if there is a need to reposition products or services and identify new growth opportunities.

2. Product or service innovation

Based on the results of market research, innovate or improve existing products or services to meet new customer needs or pain points. This may require the development of new product features or the provision of additional value-added services. 

4. Expand customer base

Actively seek out new customers and expand your customer base by attracting new customers through marketing activities, online promotions, and participation in industry exhibitions.

5. Find partners

Consider establishing cooperative relationships with other companies or institutions to jointly carry out cooperation in marketing promotion, product innovation, etc., to expand business influence and market share.

6. Reduce costs

Review business operating costs and identify ways to reduce costs, including streamlining organizational structure, optimizing resource allocation, reducing fixed expenses, etc., to improve profitability. Monitor business data and metrics.

7. Strengthen marketing and brand promotion

Enhance brand exposure and increase marketing efforts, including strengthening online and offline publicity, enhancing brand influence, and increasing market visibility.

8. Track business data and metrics

Set clear business goals and indicators, and regularly track business data to identify problems in a timely manner and make adjustments and optimizations.

9. Employee motivation and training

Motivate employees, improve their work efficiency and quality, and improve their professional capabilities and service levels through training.

10. Seek external consultation and support

If necessary, you can seek support and advice from professional consulting firms or industry associations to jointly explore solutions and formulate development strategies

By implementing the aforementioned measures, the SOHO business can effectively address the challenges of reduced orders and business decline, revitalize the business, and achieve sustainable growth.