On December 2, 2024, the CCTV program “Discovery Journey” conducted a special interview and report on Cheng Zhengjie, the founder of Tentenso, and Liu Zhiwu, the co-founder. On the same day, the recorded episode of the CCTV program “Great National Brand Stories” was broadcast officially, which fully showcased the brand strength and development vision of Tentenso.
The “Great National Brands Stories” column, launched by China Central New Film Discovery Journey Channel, is a large-scale, high-end documentary television program. It uncovers brand stories and witnesses the growth journey of brands. Tentenso was honored to introduce its innovative concepts and unique business model to a national audience during this exclusive interview. Tentenso also showcased its outstanding performance and brand development journey in the field of international trade, establishing itself as a leading global B2B trade search platform.
In the program, Tentenso's founder and CEO, Cheng Zhengjie, detailed the company's remarkable progress since its establishment, highlighting its proactive alignment with national initiatives and its efforts to expand both domestic and international trade channels. He furthe explained how Tentenso drives the intelligent upgrade of the global B2B trade platform by overcoming technical challenges precisely, leveraging its unparalleled competitive edges, and fostering continuous innovation.
Actively Responding to the National Call
When discussing the original aspiration, the founder and CEO Cheng Zhengjie remarked: “Over the years, China has been promoting the ‘Belt and Road’ strategy, hence, the name Tentenso is also inspired by the ‘Belt and Road’. One belt is a vine, and one road another vine; we use these two vines to follow the ‘Belt and Road’ and unites merchants all around the world, thereby facilitating international trade.” To actively respond to the national call and contribute new strength to Sino-foreign trade, Tentenso emerged as the times require.
Expanding Domestic and International Trade Channels
During the interview, Cheng Zhengjie articulated: “When looking for foreign clients, most domestic companies and foreign trade clients face numerous difficulties due to the scarcity of available channels. Thus, our goal is to empower source factories all around the world, regardless of their location, to easily connect with global clients and trade markets through the Tentenso platform, thereby ensuring equitable access to business opportunities and collaborative potential. Tentenso remains steadfast in prioritizing technology and service as the core, with the aim of facilitating global merchants in finding and contacting each other, building trust, and finalizing transactions. We are committed to dismantling national and linguistic barriers to broadly extend trade avenues, thereby assisting enterprises across the globe in swiftly identifying their ideal partners.”
Precisely Overcoming Technical Challenges
For a global business information internet search engine, technology is of paramount importance. Regarding this, co-founder Liu Zhiwu stated: “From Turkey, the first 'Belt and Road' country, to present, we have covered over 200 countries and regions and encountered lots of technical problems to be solved, such as the massive amount of merchant content that needs to be crawled, filtered, and extracted, as well as indexing a large volume of data and providing high-performance search services.” Tentenso is also continuously increasing its investment in technology research and development to enhance the searching platform's intelligence and international standards.
Unparalleled Competitive Edges
Cheng Zhengjie stated: “Compared to the mainstream platforms on the market, Tentenso offers a stronger complementarity. Its advantages can be divided into two parts for both buyers and sellers:
Firstly, for sellers, many domestic factories lack overseas experience and export qualifications, which makes finding customers a daunting task. However, with 20 million merchants on Tentenso, not only can they find customers conveniently and quickly, but they can also list their products on our platform for free, increasing visibility and making it easier for international users to find their goods.
Additionally, for overseas buyers, they recognize that China is the world's factory, offering a vast array of high-quality and affordable products. However, their access to Chinese products is very limited. Our platform, Tentenso, being free and user-friendly, has led to numerous local enterprises uploading their high-quality products, providing overseas customers with a multitude of channels to choose from when selecting Chinese products.
In terms of customer communication, our platform offers free cross-language communication and automatic translation features, which ensure the communication between clients smooth and unimpeded. Furthermore, in the deeper stages of the transaction process, regardless of any difficulties encountered, we have a professional offline trade team ready to assist and facilitate deals.
It is by providing a perfect solution that addresses the pain points of both buyers and sellers that Tentenso can show extraordinary talents in facilitating efficient resource allocation and precise match of domestic and international trade, enhancing the cross-border trade efficiency for global users.
Sustained Growth, Industry Leadership
Currently, Tentenso is accelerating the expansion of overseas markets, having established a robust business network in regions such as Australia and Southeast Asia, and engaging in deep cooperation with several internationally leading e-commerce platforms and logistics companies. In the final segment of the program, Cheng Zhengjie emphasized: “Tentenso is not only a representative of Chinese brands but also a significant participant in the global B2B trade market. We will continue to promoting the intelligent and digital development of global trade through technological innovation, global perspective, and localized services.”
This appearance on CCTV’s “Great National Brand Stories” not only marks a significant milestone for the Tentenso brand, but also further underscores its influence and leadership in the global B2B trade sector. Looking ahead, Tentenso is committed to relentless innovation and breakthroughs, endeavoring to elevate the global B2B trade platform into an era distinguished by its intelligence, accessibility, and efficiency.