Spring is coming back at the end of the year, and it is still on the rise. In April, the Canton Fair, known as "China's No. 1 Exhibition", will open again. The China Import and Export Fair (Canton Fair) will be held on a grand scale from April 15 to May 5, 2024 on Pazhou Island in Guangzhou. It is the longest, most prestigious and most continuous trade fair in China. It is a comprehensive international trade event with the largest scale, the most comprehensive product categories, the largest number of buyers participating in the event, the broadest country and regional distribution, and the best transaction outcomes. Canton Fair "Bridge of Trade" global promotion and supply and procurement docking activities promote domestic key industrial clusters, brand enterprises and innovative products, demonstrate exceptional charm of "intelligent manufacturing in China", and create more business opportunities for both suppliers and buyers. The exhibition content is as follows: Phase I: April 15-19, 2024 Exhibits: Electronics & Home Appliances, Industrial Manufacturing, Vehicles & Bicycles, Lighting & Electrical, Hardware & Tools; Phase II: April 23-27, 2024 Exhibits: Housewares, Gifts & Decor, Building Materials & Furniture; Phase III: May 1-5, 2024 Exhibits: Toys & Maternity, Fashion, Home Textiles, Stationery, Health & Leisure As a search engine for foreign trade expansion, Tentenso.com is committed to providing efficient services and participating as an exhibitor in the Canton Fair. Tentenso is a global B2B trade search engine. Relying on "AI intelligence" and "trade big data", it provides participating enterprises with new ideas for the development of trade, and opens up new channels for Sino-foreign trade by providing accurate and convenient search services. (Tentensou is in response to the country's "Belt and Road call". Under the strong trend of globalization, it integrates foreign trade status quo, promptly discovers opportunities, actively faces challenges, and integrates over tens of millions of global resources through platform's diversified functions. Facilitating all kinds of global enterprises to participate in global economic exchanges and cooperation, and are willing to inject vitality into the development of foreign trade). Tentensou - Explore global business opportunities and create a new chapter in foreign trade (The latest strategy: Tentenso will help small and medium size businesses with trade connections until the transaction is complete. No trade fees will be charged if the order is not completed!) 1. Trade big data support Data information is the foundation of all development. Tentensou uses big data technology to analyze, manage and apply large-scale data collection related to international trade. The data collection includes information on trade flows, commodity transactions, market trends, international economic situations, and other aspects. Tentenso covers nearly 200 countries, more than 20 million merchants, and nearly 10,000 exhibition resources around the world. 2. Various optimization functions -AI intelligent search The world's leading intelligent search; quickly match/find the merchant you are looking for with one-click direct access to the merchant's detail page. -AI Push AI automatically pushes accurate business information to the user's system in real-time, ensuring that users never miss important customers. -AI Marketing Batch Message Tool Select the target group of merchants for accurate push and leave messages in batches; Message Tenten Search will automatically send emails to remind the target merchants to check the message content; Through online cross-language communication, merchant communication is socialized. -AI Marketing Tenten Push Manage my products on the product management page, select the status: "Display", "Display and Promote", "Cancel Display": push products to relevant target customer groups through Tenten Push; customers who have followed me appear in the "Follow Me" column. Tentenso - a One-Stop Trade Docking Platform (Help agents operate Tentenso, find potential customers and facilitate transactions; once the transaction is successfully completed, we collect a percentage of the rebate) 1. Multi-dimensional soft/hard advertising within the site -Top keywords When users search for keywords on the home page of Tentenso's official website, your company information and main products will appear at the top, achieving the first choice effect and increasing the chance of customer selection. -Infomercial Push Tenten Sou will place your products on the home page below the search bar for sliding display to increase the number of exposures and promote publicity effects. 2. Tentenso private channels -8 internal communication groups of potential trade customers It contains a large number of trade customers with rich needs, wide industry coverage, high credibility and transaction rate. -Self-media channels inside and outside the website FB, Linkedin, INS, Twitter, Google, Weibo, Wechat official account, Bilibili, Tiktok, Sogou, Baidu, etc. vigorously promote your products or services. 3. Tentenso account agency operation service -Manual real-time docking The foreign trade specialists are experienced and provide you with cordial service experience, weekly data feedback, to enhance the contact and interaction with enterprises. -Real-time feedback on customer needs Immediate service to quickly respond to customer needs; personalized service to improve customer satisfaction. -Real-time capture and feedback of global trade opportunities Market insight, demand forecasting, business situation survey, competitive product analysis, data mining, strategic delivery, quantitative impact analysis, intelligent risk prediction, and accurate business opportunity capture. 4. Strong trading team -Twenty-year veteran business leader leads the team Advantages of practical experience, complete professional network and leading development efficiency -Guided by professors from Antai School of Economics and Management, Jiao Tong University Advanced technical team with extensive experience, rich resources and perfect cases. -Multilingual mature foreign trade team, communication without borders Provides multilingual support, including English, Spanish, French, German and other translations. Help you eliminate language barriers and communicate closely with global customers.

In the current global landscape, the third Belt and Road International Cooperation Summit Forum is in full swing, not only fostering close collaborations between nations but also transcending traditional business boundaries, offering extensive business prospects. During this forum, numerous representatives from both domestic and international entities have inked cooperation agreements covering a broad spectrum of projects, ranging from infrastructure and clean energy to artificial intelligence, biopharmaceuticals, financial services, modern agriculture, and rail transportation. Together, they are reshaping the landscape of global business partnerships. For both domestic and international trade enterprises, this presents an extraordinary opportunity. Thanks to the momentum generated by this forum, they are on the brink of unparalleled development prospects. In light of this, our TangTang Search, a global B2B business information vertical search engine, is proactively responding and committed to assisting foreign trade clients in expanding their reach swiftly and efficiently. For foreign trade companies, locating the right customers, seeking out business collaborators, and staying updated with the latest market trends are all crucial elements of their daily operations. TangTang Search is poised to serve as your foreign trade expansion booster, dedicated to providing precise and efficient information retrieval services. Abundant Data, Precision Match: Within our database, we encompass comprehensive details about major global enterprises. Irrespective of the country or industry you aim to collaborate with, we offer both keyword and AI searches to swiftly pinpoint potential partners. Targeted Customer Recommendations: Leveraging the customer profiles you provide, our system autonomously batch-pushes potential clients to you. You can also dispatch bulk messages or establish contact via email or social media accounts. User-Friendly Interface, Simple Operation: Whether you are an experienced foreign trade professional or a newcomer, our platform is designed to be user-friendly, ensuring that you can swiftly locate the information you require. In today's globalized, digital business environment, having precise information equates to having the upper hand. Our TangTang Search, a global B2B business information vertical search engine, is here to provide the support you need, helping you expand your foreign trade business more rapidly and effectively. In summary, during pivotal moments such as the Belt and Road Summit Forum, foreign trade enterprises should seize the opportunity to proactively broaden their business horizons. We remain steadfast in providing comprehensive support as we venture together into a promising new chapter of success!

Driven by the Belt and Road Initiative, Chinese manufacturing is making its way into global markets with a fresh image. Recently, the Tentenso team visited frontline manufacturing sites in Ningbo, exploring several source factories producing 3-in-1 products like shavers, electric clippers, nose trimmers, outdoor furniture, hardware, etc. We have witnessed the birth of these high-quality products and gained a deep sense of the vitality and dynamism of China's manufacturing industry.As a bridge connecting Chinese manufacturing with global markets, Tentenso fully understands the responsibility on its shoulders. We have witnessed the rigorous process of each product, from design to production, which has further strengthened our determination to help Chinese manufacturing reach the world. Walking into these factories, what catches the eye is the sight of workers focused on their tasks. In the shaver battery production workshop, workers operate precision equipment meticulously, ensuring that every process meets the highest standards; in the furniture factory, carpenters carefully polish each wooden board, blending traditional craftsmanship with modern technology; in the hardware workshop, skilled technicians adeptly operate CNC machines, producing precision parts with an accuracy of up to 0.01 millimeters. These scenes vividly reflect the high-quality development of China's manufacturing industry. The products produced in these factories are not only popular in the domestic market but have also earned the recognition of international customers. Through their hard work and intelligence, the workers embody the spirit of craftsmanship in the new era. They not only strive for perfection in their products but also focus on technological innovation and process improvement. A young technician said, "We not only aim to make excellent products, but we also want the world to see the strength of Chinese manufacturing." This pursuit of excellence is the driving force behind the continuous development of China’s manufacturing industry. The products from these source factories embody the wisdom and hard work of Chinese workers. They are not only of excellent quality and superb craftsmanship but also offer competitive advantages with great value for money. Through the Tentenso platform, they will move along the Belt and Road Initiative towards broader international markets. We firmly believe that with outstanding quality and exquisite craftsmanship, Chinese manufacturing will win more recognition and trust around the world. Tentenso has nearly 20 million high-quality enterprise resources both domestically and internationally, dedicated to providing low-cost, high-return trade matching services for domestic small and medium-sized source factories and overseas buyers. We look forward to collaborating with more outstanding enterprises to jointly promote Chinese manufacturing to the world, allowing global consumers to enjoy high-quality Chinese products.

Case description: An American software company successfully developed a new international customer, established a long-term relationship with the customer, and achieved considerable business growth. picture Analysis of success factors: 1. Market research and positioning: Software companies conduct sufficient market research before exploring international markets and accurately locate target customer groups. They understand the needs, competition and potential opportunities of the target market and develop targeted marketing strategies. 2. Product customization and adaptation: Software companies customize products based on the needs of target customers and adapt them to ensure that the products can meet customers' specific needs and market standards. They understand their customers’ pain points and provide solutions through product customization and optimization. 3. Build trust and partnership: Software companies focus on building long-term trust and partnership with their customers. Through timely communication, honest communication and reliable service, they have won the trust of their customers and established a solid cooperative relationship. 4. Provide value and support: The software company not only provides high-quality products, but also provides a full range of support and services. They help customers solve problems encountered during product implementation and use, provide training and technical support, and enhance customer satisfaction and loyalty to the product. 5.Continuous follow-up and optimization: The software company continues to follow up during the cooperation process and conduct product optimization and improvement based on customer feedback and market changes. They always pay attention to customer needs, adjust strategies and directions in a timely manner, and ensure a good cooperative relationship with customers. in conclusion: Through the combined effect of the above success factors, this American software company successfully developed a new international customer, established a long-term and stable cooperative relationship with it, and achieved considerable business growth. This case shows that in-depth understanding of the target market, product customization and adaptation, establishment of trust and cooperative relationships, provision of value and support, and continuous follow-up and optimization are key factors for the success of multinational customer development.

When SOHO (Small Office/Home Office) business orders decrease and performance declines, it is important to consider measures to address the challenge and revive the business. 1. Market research and analysis Re-evaluate target market to understand changes in customer needs and competitive trends. Conduct market research to determine if there is a need to reposition products or services and identify new growth opportunities. 2. Product or service innovation Based on the results of market research, innovate or improve existing products or services to meet new customer needs or pain points. This may require the development of new product features or the provision of additional value-added services. 4. Expand customer base Actively seek out new customers and expand your customer base by attracting new customers through marketing activities, online promotions, and participation in industry exhibitions. 5. Find partners Consider establishing cooperative relationships with other companies or institutions to jointly carry out cooperation in marketing promotion, product innovation, etc., to expand business influence and market share. 6. Reduce costs Review business operating costs and identify ways to reduce costs, including streamlining organizational structure, optimizing resource allocation, reducing fixed expenses, etc., to improve profitability. Monitor business data and metrics. 7. Strengthen marketing and brand promotion Enhance brand exposure and increase marketing efforts, including strengthening online and offline publicity, enhancing brand influence, and increasing market visibility. 8. Track business data and metrics Set clear business goals and indicators, and regularly track business data to identify problems in a timely manner and make adjustments and optimizations. 9. Employee motivation and training Motivate employees, improve their work efficiency and quality, and improve their professional capabilities and service levels through training. 10. Seek external consultation and support If necessary, you can seek support and advice from professional consulting firms or industry associations to jointly explore solutions and formulate development strategies By implementing the aforementioned measures, the SOHO business can effectively address the challenges of reduced orders and business decline, revitalize the business, and achieve sustainable growth.

A foreign trade company attempted to develop a new international customer but ultimately failed despite investing significant time and resources. In-depth analysis 1. Insufficient market research: The failure can be attributed to insufficient market research. Foreign trade companies may not conduct enough in-depth research on the target market, leading to a lack of understanding of the needs, preferences, and behaviors of their target customers, as well as their competitors. Inadequate market research can result in a misunderstanding or neglect of customer needs, leading to less successful sales efforts. 2. Poor communication: Effective communication is crucial in the customer development process. If a foreign trade company fails to communicate effectively with potential customers, it will be difficult to establish a good business relationship. Poor communication and an inability to effectively convey the value of the product or service may result from language barriers, cultural differences, or improper use of communication tools. 3. Product or service mismatch: A product or service mismatch may occur when the offerings of a foreign trade company do not align with the needs of target customers. The product may have insufficient features, be too expensive, or have a long delivery time, causing customers to hesitate to purchase or cooperate. Before seeking new customers, it is important to ensure that the product or service meets their needs and expectations. 4. Lack of continuous follow-up: Developing new customers requires not only initial contact and communication, but also ongoing follow-up and relationship maintenance. Foreign trade companies should maintain consistent follow-up with customers to avoid interrupting contact and losing cooperation opportunities. This builds trust and rapport, increasing the chances of a successful transaction. 5. Influence of competitors: In the foreign trade market, the presence of competitors can impact customer development. Competitors may offer similar products or services and use more appealing marketing strategies, which can attract customers and reduce opportunities for the foreign trade company. It is crucial to understand your competitors' actions and develop a competitive strategy accordingly. To summarize, failure in developing foreign trade customers may result from various factors, including inadequate market research, ineffective communication, product or service mismatch, insufficient follow-up, and competition. To increase the success rate, foreign trade companies should conduct a thorough analysis of these factors and develop corresponding improvement strategies and measures.